Gems News
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21:6:10
GEMS’ CUSTOMERS CLICK WITH WEBSITE
Leading cleaning product supplier, Sheffield’s Gems Hygiene, is enjoying increasing online popularity, as the number of new visitors to its website jumps by 98% in just one year.
In the 12 months since Gems invested in a website that allows customers to place orders online, the firm has seen a dramatic surge in people logging on for the first time.
Gems has also noticed a substantial increase in customers returning to its website, following the introduction in November of a monthly e-newsletter, providing readers with quick links to specific product information and developing awareness of the wide range of services available online.
Visitors to Gems’ website can access detailed information about its extensive product range and browse through a series of interactive room settings from various industries, in which potential cleaning issues are highlighted along with suitable solutions. Careers vacancies and latest news are also listed.
Sarah Wade, Gems’ marketing manager, said: “We are extremely pleased that our website is having such a remarkable impact. The increase in visits from existing and new customers in the year since its launch demonstrates the power of online marketing and we continue to see a consistent rise in the site’s popularity. Our aim is to build on this growing internet presence and use feedback from our customers to develop the website further, making it an interesting and informative tool for the buyers of cleaning products.”

